CANADA


Quelques chiffres pour le Canada :
1976 : 19 millions de singles vendus
1980 : 17 millions
1982-1985 : 12 millions
1986 : 10,5 millions
1987 : 6,1 millions
1988-1990 : 5,2 millions
1991 : 3,2 millions
1992 : 2,2 millions
1993 : 1,1 million
1994-1996 : 0,5-0,6 million
2005 : 0,1 million


On 1 January 1975, the Canadian Recording Industry Association (CRIA) — which was founded as the Canadian Record Manufacturer’s Association in 1964 and renamed Music Canada in 2011 — began certifying sales of singles and albums in Canada. The organization uses a scale of gold and platinum levels based on the system created in the United States by the Recording Industry Association of America (RIAA) in 1958. Sales certification criteria are adjusted according to market conditions and are indicative of music industry trends.

Singles Certifications


Since popular singles outsold albums in Canada in the mid-1970s, they originally had a higher certification level of 75,000 (gold) and 150,000 (platinum). Sales of singles slowed in the early 1980s, so on 1 February 1982 their respective gold and platinum certification levels were dropped to 50,000 and 100,000 to match album standards.

When the market for singles on vinyl, compact disc and cassette largely collapsed early in the 21st century, their certification standards were further reduced to 5,000 (gold), 10,000 (platinum) and 100,000 (diamond) in September 2002.





Digital Download Certifications

As digital downloads became the primary means of purchasing singles, sales standards of gold (20,000), platinum (40,000) and diamond (400,000) were established for them on 8 March 2006. Those figures were doubled on 1 May 2008 to reflect the increased popularity of digital downloads.


Album Certifications


Since Canada has approximately 10 per cent of the population of the US, CRIA’s certification benchmarks were set at the same ratio as those used by the RIAA in the US, which was 500,000 (gold) and 1,000,000 (platinum) units sold. Hence, Canadian album sales certifications were set at 50,000 (gold) and 100,000 (platinum). Records that sold at multiple levels of platinum were also recognized (i.e., an album that sold 300,000 copies was certified triple-platinum). A diamond standard was established for million-selling albums in 1978.
The softening of album sales in the first decade of the 21st century led to a 20 per cent reduction in their certification levels to 40,000 (gold), 80,000 (platinum) and 800,000 (diamond) on 1 May 2008.

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